Classic sales pitches lift aviation technology
Mark van Berkel, President & CEO of TrueNorth Avionics, Inc., is a member of TEC 289 with Chair Peter Andrews
After six years running an aviation electronics company in a struggling industry, TrueNorth Avionics CEO Mark van Berkel says it was the tried-and-true sales techniques that helped the company achieve its growth.
The Ottawa-based company builds systems that keeps fliers on executive jets connected to the Internet and cell phone service in the air. Read More