It’s Not Rocket Science: Using Marketing to Build a Sustainable Business has been praised as an easy to understand "How To" guide to marketing. Delving into everything from branding to customer service, Gooze sets out to provide examples and solutions to common marketing problems. Faced with the question why some companies survive, some thrive, and some just fade away Gooze looks to take the mystery out of marketing. This is Marketing 101, but not just for the freshman marketer. Gooze has long used this book as a tool to teach top level executives how to improve their marketing, often by not repeating the mistakes other companies have made. Revealing those mistakes, from Times to Crest, might not make too many friends, but is an effective, and many times humorous look at the pitfalls and successes of marketing.
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