Thank-you pays dividends
David Eason, CEO of Berkeley Payment Solutions Inc., is a member of TEC 329 with Chair Bruce Harbinson.
Locked away in K Dental's offices is one of its more successful marketing tools: A handful of prepaid incentive cards it rewards customers with for supporting its green efforts.
K Dental was looking to reduce its carbon footprint, says Tom Pizio, manager for sales and business development at the Toronto-based dental equipment supplier. "We realized clients were buying just a few items at a time. In some cases, we were sending 10 to 15 shipments a month to one customer."
Blanket discounts didn't get them to combine shipments. So, K Dental turned to Berkeley Payment Solutions to develop a customized incentive program with Visa prepaid gift cards. Read more
