Tryg Jacobson
In a world where people are bombarded with more and more choices, Tryg Jacobson's interactive branding seminar provides CEOs and marketing managers with easy-to-use tools and rules on how to reposition their businesses for higher net profits. Topics covered include: Brand Definition; Brand Profiling; Owning a place in your prospect's mind; First person customer definition; Branding strategies; Brand strategy work plan development.
Leadership today doesn't mean leadership tomorrow as Jacobson's seminar clearly points out. Savvy marketers with good branding skills can seed and find new positions and create new categories that steal away customers in the wink of an eye…while raising prices too!
Good branding goes beyond clever advertising and theme lines. It means controlling customer perceptions at every point of contact. And that takes discipline: Brand Discipline. This seminar draws on Jacobson's 20 years of brand discipline in the business, seven as a TEC member and 13 years as a TEC speaker. While many of Jacobson's tools have been around for years, no one brings them together in as interesting, easy-to-follow and apply format. A colorful audio/visual presentation combined with a take-home workbook make this branding seminar a fun, yet valuable seminar for any CEO or marketing communications manager.
Tryg Jacobson is chairman of Jacobson Rost, a Wisconsin-based marketing communications firm specializing in business branding. Jacobson's client portfolio includes: Kimberly Clark, Mercury Marine, Bemis, Kohler Co., Trek Bicycles, Society Insurance, Employer's Health, the Green Bay Packers, Hobart, Ariens, Appleton Papers, Piggly Wiggly, Mercury Outboards, Mako Marine and others.
