Value Acceleration:
The Secrets to Building an Unbeatable Competitive Advantage
This book points out that marketing is 1) really the only non-outsourceable thing that our firms do, and 2) the only thing we don't currently understand very well. It next corrects that lack of understanding with a clear, complete model of marketing-one that connects with most of the other functions of our companies.
This book then introduces us to the ways that we can manage this critical function with already well-understood tools. It is a whole new way to look at not just marketing but our entire business.
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